A chiropractor’s website is no longer a luxury, but a necessity in today’s digital world. It serves as a powerful marketing tool and a way to reel in new patients. And while having an online presence on various platforms is important, your website remains the cornerstone of your online image. You know what they say, first impressions matter – and that’s exactly what potential patients experience when they visit your website.

So, let’s get down to brass tacks. The main goal of your chiropractic website is to turn curious visitors into actual patients. While you might be tempted to use your website for various purposes, like educating existing patients or selling products, it’s vital to keep your focus on attracting new patients.

What does it take to create an exceptional chiropractic website, you ask? Well, it’s not about who built it or how much money you spent on it. A truly great website is easily discoverable, and it’s highly effective in converting visitors into patients.

Being easily discoverable means your website should rank well on Google because let’s face it, that’s where most searches happen. Achieving a high rank on Google isn’t a walk in the park; it requires doing many small things right and consistently. Beware of SEO shortcuts or secrets that seem too good to be true – they usually are.

An outstanding chiropractic website zeroes in on new patients, making it a breeze for them to schedule their first appointment. A pretty website is useless if it doesn’t drive new patients to your practice.

Now, let’s talk about some common mistakes chiropractors make with their websites:

  1. Cluttering the website with too much information.
  2. Failing to provide a clear call-to-action.
  3. Designing the website without SEO in mind.
  4. Featuring social media links in the header, which can be distracting.
  5. Adding content just for the sake of it – quality matters.
  6. Overloading visitors with information too soon, such as discussing multiple phases of care.
  7. Handing over control of the URL to someone else, which can create future issues.

To sum it up, a successful chiropractic website is all about being easily found and effectively converting new patients. Keep it focused, user-friendly, and engaging, and you’ll be on your way to a thriving online presence.


FREE Practice Assessment

If you would like to get more patients from the internet, improve your Google listing, get more reviews, or optimize your website, I would love to show you how. See how your practice stacks up against other chiropractors in your area.

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Business Training For Chiropractors

Feeling stuck? Overwhelmed trying to grow your chiropractic practice? Get access to common-sense business & marketing training that you can use today. Join NEXT Step!

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Help With Credit Card Processing

Merchant services (credit card processing) is one of those things that we all need as business owners, but merchant service companies often make you feel like you’re getting screwed. So it’s nice to meet people who are willing to be honest with you and who aren’t trying to pull one over on you.

That being said, Lisa Border is someone I highly recommend. She helps small business owners sort through the headaches of credit card processing. Her number is 618-610-3047. You can call or text her if you are interested in talking to her about merchant services. If she can help, she will tell you. If she can’t help you, she will tell you that, too. Zero pressure.


Jerry Kennedy
Jerry Kennedy

Chiropractor, Christian, husband, father, chiropractic meme wizard, podcast host, and founder of Rocket Chiro