In the digital age, the visibility of your chiropractic practice online is crucial. Ranking higher on Google can significantly increase your clinic’s exposure, attract more patients, and build your reputation. 

Unfortunately, there isn’t one simple thing that will get a chiropractor to the top of Google. Quality chiropractic SEO requires that you do a lot of little things correctly. That’s why many chiropractors will opt to pay for managed SEO instead of trying to do it themselves.

However, not every chiropractor is in the financial position to be able to pay for managed chiropractic SEO. Thankfully, there are things that a chiropractor can do on their own to improve their website rank.

In this blog, I’m going to give you an overview of Chiropractic SEO, and outlining strategies for improving various ranking factors.

Understanding Local SEO vs Organic SEO

Local Chiropractic SEO is specialized SEO that focuses on increasing visibility in local search results. These results are geographically constrained and often relevant to search queries that include specific locations or are implied to be local, such as “chiropractor near me” or “chiropractor in (city)” searches. I

Ranking well in local search results is vital for chiropractors, as most patients look for services within their vicinity. 

Organic Chiropractic SEO involves optimizing websites to rank higher in the search engine results pages (SERPs) for specific keywords or phrases, without a specific focus on local intent. 

Organic chiropractic SEO involves optimizing your website overall. The result will be higher rank in the general search results, regardless of the searcher’s location.

Local Chiropractic SEO vs Organic Chiropractic SEO Key Differences

  • Target Audience: Local SEO targets your local audience, while organic SEO has a broader audience.
  • Results Display: Local SEO results appear in the ‘Map Pack’, whereas organic SEO results are listed under the map area.

Ranking Factors for Chiropractic SEO

SEO for chiropractors is crucial for attracting patients in specific geographic areas. Understanding and optimizing different ranking factors can significantly enhance a practice’s visibility in search engine results. 

Here are the key ranking factors that impact website SEO for chiropractors:

Google My Business (GMB) Listing and Optimization:

  • Description: Google My Business is a free tool that allows chiropractors to manage their online presence across Google, including Search and Maps.
  • Impact: A complete and accurate GMB listing can improve a chiropractor’s visibility in local search results. Factors like business category, keywords in the business title, and proximity to the searcher are important.

Online Reviews and Ratings:

  • Description: Patient reviews on Google My Business, Facebook, and other review platforms.
  • Impact: Positive reviews and high ratings can boost a chiropractors’s credibility and rank in local search results. The number, frequency, and diversity of reviews also play a role.

Local Citations:

  • Description: Mentions of a practice’s name, address, and phone number (NAP) on various online directories and websites.
  • Impact: Consistent and accurate citations across the web help improve local search rankings. They validate the practice’s existence and location.

Website Localization:

  • Description: Including city, region, or neighborhood names on your website to target local patients.
  • Impact: Helps in appearing for local searches and indicates to search engines the specific local areas your chiropractic serves.

On-Page SEO Factors:

  • Description: Website elements like title tags, meta descriptions, headers, and local keyword optimization.
  • Impact: Proper on-page SEO helps search engines understand the content and context of your chiropractic website, improving its visibility for relevant local searches.

Quality and Relevance of Inbound Links (Backlinks):

  • Description: Links from other reputable websites to your site.
  • Impact: High-quality backlinks, especially from local sources, signal to search engines that your site is a credible and relevant resource, boosting its local search rankings.


  • Description: How well a website performs and displays on mobile devices.
  • Impact: With the increasing use of mobile devices for local searches, having a mobile-responsive website is crucial for higher rankings.

Social Signals:

  • Description: Engagement and presence on social media platforms.
  • Impact: Active social media profiles with engagement can indirectly impact local SEO by increasing brand visibility and driving traffic to your chiropractic website.

Behavioral Signals:

  • Description: User interaction metrics like click-through rate (CTR), dwell time, and bounce rate.
  • Impact: Positive user behavior, such as longer time spent on a site or higher CTR from search results, can signal to search engines that the site is relevant and useful for local searchers.

Structured Data Markup (Schema):

  • Description: Code added to a website to help search engines return more informative results for users.
  • Impact: Using schema markup for local businesses, like address and opening hours, can enhance visibility in local searches by providing search engines with detailed business information.

Chiropractic SEO is multifaceted, requiring attention to both local and organic aspects. By understanding and strategically improving these ranking factors, chiropractors can enhance their online presence, attract more patients, and grow their practice. 

Remember, SEO is a continuous process, and staying updated with Google’s evolving algorithms is key to maintaining high rankings. If you are ready to take your SEO to the next level, our fully-managed chiropractic SEO is a great option for you.

FREE Practice Assessment

If you would like to get more patients from the internet, improve your Google listing, get more reviews, or optimize your website, I would love to show you how. See how your practice stacks up against other chiropractors in your area.

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Fully Managed SEO for Chiropractors

Let us drive more targeted traffic to your chiropractic practice with a fully managed SEO campaign. We create an advanced, customized SEO strategy specifically for your practice, execute our custom plan,  and provide transparent reporting so you can watch your rankings grow.

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Jerry Kennedy
Jerry Kennedy

Chiropractor, Christian, husband, father, chiropractic meme wizard, podcast host, and founder of Rocket Chiro