Most chiropractors don't get anywhere near the number of new patients from social media that they would like to. They consistently create content, but they get very little from it.
The other day I saw a chiropractor who was bragging on their website about never doing care plans. Care was only provided on an as-needed basis. It made me think,
Year-long chiropractic care plans are pretty common amongst a lot of chiropractors. Patients will come in with a particular problem (big and small) and they will leave with care recommendations