As a chiropractor, it’s easy to get sucked into success secrets, home runs, and marketing hacks. We want to believe that there is ONE thing out there that is going to turn things around. There is ONE thing that will help you get from where you are to the practice of your dreams
Unfortunately, success doesn’t happen that way. Growth doesn’t happen that way. Just think about when you were a kid. You didn’t learn to ride a bike in ONE step. You didn’t become good at sports with ONE secret. You didn’t learn how to play an instrument with ONE hack.
Success and growth are a process. Most of the time, that process is made up of many different steps and many different pieces. Sure, some of those pieces are bigger than others. Not every marketing/business decision you make in practice is of equal importance, but that doesn’t mean the small things should be disregarded.
In fact, it’s usually the small things that cumulatively take you in the direction you want to go. It’s usually the small things that make a business successful over the long haul. YES, home runs are awesome! Home runs are sexy. If you get a home run opportunity, you should definitely take it…CRUSH IT! But a long-term successful business is NOT built on home runs…chiropractic practice is NO exception.
So this serves as a gentle reminder. Long-term success is most often the result of small things done well consistently. Value the small things. Commit to doing the little things well, and watch your practice grow.
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