Chiropractic Website Service Terms

How I Work

I’ve been building and managing chiropractic websites for a long time, and most of the frustration I’ve seen in client relationships, on both sides, comes down to one thing: unclear expectations. 

This page is my attempt to fix that. If you’re a current client or you’re thinking about working with me, this is how I operate.

What I Do

I build websites for chiropractic practices and manage them over time. For most of my clients, that means I’m not just the person who built the site. I’m the person who keeps it from quietly falling apart.

A website isn’t something you build once and forget. Platforms update. Google changes what it looks for. Schema standards evolve. Legal requirements pop up. A site that was solid a couple of years ago can become a liability without anyone noticing until it’s already a problem. 

I think of it like a garden. Without someone tending to it regularly, it turns into weeds. Most of my clients never see the problems I catch and fix because I handle them before they become visible. That’s intentional.

Standard Websites

My standard website clients get hosting, basic updates, and ongoing stewardship of their site. Here’s what that looks like in practice.

What’s included:

• Hosting
• Updates to contact info, hours, and staff
• Minor copy edits on existing pages
• Adding a basic new service page when you add something to your practice
• Technical fixes, whether I find them or you report them
• Core schema and structured data updates when something needs attention
• Compliance updates when new requirements apply to your site
• Proactive improvements when I find something worth fixing across my client network

That last one is worth explaining. When I find an issue or a better way to do something, I don’t just fix it for the one client who noticed. I fix it for everyone it applies to. You’ve probably benefited from that without knowing it.

What isn’t included:

Some requests are outside the scope of my standard website service, not because I’m trying to be difficult, but because they’re a different kind of work entirely.

A few things that fall outside maintenance:

• Adding core anchor pages with robust design, FAQs, schema, etc.
• Full site redesigns or extensive visual overhauls
• Full content refreshes with client profiling and rewritten copy
• Content and optimization for a second location
• Content and optimization when moving to a new town, which involves NAP updates, schema rewrites, etc.
• New site functionality outside of what I build as standard
• GBP setup or full GBP optimization
• Sending SEO performance reports, analytics summaries, or SEO scans on request. If you want to monitor your site’s performance, I can set you up with access to your backend stats or Google Analytics so you can check them anytime.
• Working through a list of SEO or technical changes generated by an AI tool, an audit scanner, or a third party service

These are projects. They get scoped and priced separately for standard website clients.

A Note on SEO Recommendations From AI & Other Sources

This comes up a lot more than it used to, so I want to be straightforward about it. If you receive SEO recommendations from another service, an AI tool, or anywhere else, and you want to forward them to me to implement no questions asked, that’s not something I do. 

It’s not that I’m territorial about it. Generic recommendations generated by AI or some “expert” who isn’t actually an expert don’t account for how your site is actually built, your specific practice needs, or what’s likely to make a real difference for your practice/area. Acting on them without judgment can cause more harm than good, and my job is to use judgment on your behalf.

If you see something that looks interesting and want a second opinion, I’m happy to take a look and tell you honestly whether it’s worth pursuing. But implementing a list someone else (or AI) generated isn’t a maintenance task. If it’s worth doing at all, it’s worth doing as a real project, and would come with an additional cost.

How Requests Work & Backend Access for SEO

I take direction from my clients, not from third parties. If someone else is advising you on your website and they have recommendations, the conversation goes through you. I don’t take direction from outside vendors or consultants directly, and I’m not responsible for changes made to your site by anyone other than me.

If you’re working with another SEO provider and want to give them some backend access to your site, we can talk about what that looks like. Just know that I do not educate third-party providers about the current site structure or platform. If they are going to work with your website, it is their responsibility to understand the platform on which it’s built.

Any remediation work required as a result of changes made by a third party falls outside the scope of the standard service and will be billed separately.

One thing worth being clear about: Backend access is occasionally requested by clients who are transitioning to another provider. Access for the purpose of migrating, replicating, or rebuilding the site is not something that is included in the subscription arrangement. The subscription covers a service, not a site purchase. If full site ownership and portability is important to you, a custom build is the right option from the start.

The Short Version

I do good work, I pay attention, and I treat your site like it matters because it does. However, I am not an on-demand content implementation service. When something about your practice changes, I’m the right call. When someone hands you a list of things to do on your website, the right move is to run it by me before assuming it’s going on the to-do list.

Expectations minus reality equals disappointment. I’d rather avoid that on both ends.

If you have questions about any of this or want to talk through a specific project, just reach out.

A Note For My SEO Clients

If you’re an SEO client, most of what’s above works differently for you. We’re in an active ongoing relationship where I’m managing strategy, content, and technical work across your site on a regular basis. 

What I’d ask from you is the same thing I ask of myself: trust the process. If you have ideas, directions you want to explore, or things you want me to know about, I want to hear them. Just know that if I’m spending time on what you think needs to happen, I’m not spending that time on what I think needs to happen. 

My job is to balance your input with my judgment so we’re always moving toward something that actually matters. That works best when we’re aligned on priorities rather than working through a generic list.