Most chiropractors who reach out to me have already tried SEO. Things started off well. Someone was responsive, there was a plan, and it felt like progress. Then slowly the updates stopped, the results plateaued, and getting a straight answer became harder than it should have been. You kept paying and kept hoping something would change.

That is not an SEO problem. That is a people problem. And it is more common than it should be.

What I do is not complicated to explain. I build and manage an honest local search strategy around your specific practice and your specific market. No templates, no recycled content, no promises I cannot back up. Just steady, strategic work designed to build real standing with Google and AI search over time.

My name is Jerry Kennedy. Before I started building chiropractic websites and managing local SEO strategies, I spent nine years as a practicing chiropractor. That background is not a marketing angle. It changes how I think about your practice, your patients, and your local market.

When I look at your competition, I am not just analyzing keywords. I am reading their sites the way a patient would and the way a chiropractor would. I can tell the difference between a practice that is genuinely good at what they do and one that just looks good online. That perspective shapes the strategy I build for you.

You will work directly with me. Not an account manager, not a junior staff member, not a support ticket system. If you have a question, you reach me. If something needs to change, I handle it. That is not a feature I advertise to sound accessible. It is just how I work.

I take on a small number of SEO clients at a time because the work requires it. This is not a volume business. It is a small number of practices where I can genuinely move the needle.

Jerry is a genuine guy and does what he says. That is to set up your website and improve your Google ranking. There was no hype or exaggeration like most other "practice advisors". He also offers other services. Check him out.

Dr. P.S. - Virginia Chiropractor
Verified 5-Star Google Review

This service is designed for established chiropractors who are already running a solid practice and want search to start reflecting that. Before you reach out, it is worth being honest about whether this is the right fit for your situation.

• You have a stable, established practice with consistent patient flow.
• Your reviews are competitive. You have enough Google reviews to be in the ballpark of the top performers in your area, or you are in a market where the competition is not overwhelming.
• You are in it for the long game. You understand that $1,000 or more per month is an investment that takes time to produce a return and month two is not going to look like month six.
• You trust the process. You are willing to let me do my job without needing to approve every decision.

• You are a newer or struggling practice that cannot comfortably absorb at least $1,000 monthly investment while results build.
• Your reviews are significantly behind the top performers in a competitive market.
• Your average patient visits once or twice before dropping off. The math on your ROI will not support this level of marketing spend.
• You need frequent check-ins and want to be involved in every decision to feel confident things are moving forward.

I would rather have this conversation upfront than take someone on as a client when the conditions are not right for either of us. 

If you are not sure where you stand, the Free Website/SEO Assessment is the best place to start. I will give you an honest answer about whether this makes sense for your situation before you commit to anything.

If there was 6 stars I’d give six! Excellent service, fantastic on turnaround time and really great to deal with. Jerry is the best web designer we have had, very generous with time, expertise and knowledge! Thanks Jerry.

Dr. P.S. - Queensland Chiropractor
Verified 5-Star Google Review

Every new SEO client starts in the same place: your Google Business Profile. Most chiropractors have a GBP that is incomplete, outdated, or just not being maintained. Before anything else, I get that foundation right. That means filling out every relevant data point, optimizing your services and description, and making sure your profile is positioned to be found for the searches that matter most in your area.

From there the work expands into several areas that I manage on an ongoing basis:

Reviews are one of the strongest local ranking factors and most practices are not taking full advantage of the opportunities they already have. I help you build a review strategy that fits your practice and I create Review Cards for you — a simple card with your logo on one side and a QR code linked directly to your Google review page on the other. 

When a patient tells you they are doing better or a staff member hears something positive, that card turns a good moment into a Google review. It is a small thing that makes a consistent difference over time.

I check and correct your listings across the major platforms — Google, Apple Maps, Bing Places, Yelp, and Facebook — and submit your business information to the main data aggregators so your practice information is consistent and visible across the web. 

Inconsistent business information is a quiet ranking killer that most chiropractors do not know to look for.

Backlinks matter for SEO but I do not do traditional link building for my clients and I want to be upfront about that. Buying links is risky, expensive, and rarely permanent. The backlinks that actually stick and help long term come from real local relationships — associations, networking, community partnerships. 

Those are relationships you have to build yourself. What I do is help you understand where those opportunities exist and how to approach them so the links you earn are genuine and lasting.

I address technical SEO issues as they come up. Because I build and manage your website, I can catch and fix problems that would otherwise quietly hurt your rankings. This is less of an ongoing concern for sites I build, but it is always part of the picture.

Your GBP is not a set it and forget it asset. I manage your profile on an ongoing basis, adding posts, photos, and updates that signal to Google that your practice is active and relevant. 

I also walk you through the things you and your staff can do on your end, like adding fresh photos from inside the practice, because that kind of authentic activity carries real weight.

I add and improve content on your website in a way that is designed to build authority around the topics and conditions that matter most to your practice. That includes a main FAQ page, condition and service specific FAQs, and schema markup on your most important pages. Your about page gets particular attention because a complete, well structured about page with proper schema is one of the most underutilized authority signals in local SEO.

When it comes to content, I do not publish on a fixed schedule just to hit a quota. I create content when it is going to add something meaningful. If you want to be known for a specific condition or approach, I build that out thoroughly — a strong main page supported by multiple blog posts that internally link back to it. That kind of depth is what builds real topical authority over time.

Reviews are one of the strongest local ranking factors and most practices are not taking full advantage of the opportunities they already have. I help you build a review strategy that fits your practice and I create Review Cards for you — a simple card with your logo on one side and a QR code linked directly to your Google review page on the other. 

When a patient tells you they are doing better or a staff member hears something positive, that card turns a good moment into a Google review. It is a small thing that makes a consistent difference over time.

Jerry built me a beautiful website that has been very helpful bringing in business. He has also helped me with other business related inquiries since we started our working relationship. I have nothing but good things to say.

Dr. R.W. - Maine Chiropractor
Verified 5-Star Google Review

 I keep pricing transparent because the right client deserves to know what they are getting into before they reach out.

The starting price reflects a single location practice with a standard scope of work. If you have multiple locations or your situation requires a more involved strategy, pricing is adjusted accordingly. Reach out and we can talk through what makes sense for your specific situation.

This service is only available to Rocket Chiro website clients. The website and the local SEO strategy work together, and managing both is what allows me to do this work properly.

I ask my SEO clients to commit to a minimum of six months. Not because I make you sign anything, but because if you are not willing to give a local SEO strategy six months to build momentum, you are probably not ready for this kind of investment. Local search does not move in a straight line and the practices that see real results are the ones that stay the course.

This is the question I get more than any other: can a smaller practice actually outrank a bigger, more established clinic? The honest answer is yes, but it depends on your market and it requires a realistic understanding of how local search actually works.

Large clinics often rank well because they have been around a long time and Google has learned to trust them. But longevity is not the same as effort. Many of these practices have stopped posting updates, their review velocity has slowed down, and their online presence has gone stale. That creates a real opening for a smaller practice that is consistently building fresh trust signals — recent reviews, active GBP management, and content that is actually relevant to local patients.

If the top performers in your market are putting in the work too, it is a steeper hill to climb. I will tell you that upfront rather than promise you something I cannot deliver. But for practices where the competition has gotten lazy, a well managed local SEO strategy can move the needle significantly.

These are actual Google Maps ranking snapshots from two different Rocket Chiro SEO clients in two very different situations. The numbers represent local search position. Green means you are showing up. Red means you are not.

The first client is a Rocket Chiro website client in a low competition market. Because I built and manage his site, there were no technical issues to work around and we could focus on the SEO strategy from day one. The results came quickly because the conditions were right.

The second client is a different story and I am sharing it because I think honesty matters more than only showing my best results. He is in a competitive market that includes a chiropractor who actively teaches SEO to other chiropractors and runs a large, well optimized practice. 

My client has a smaller practice and a WordPress site that came with significant technical issues we have been working through from the start. Those two factors slowed everything down. 

After three months the results are meaningful but modest compared to the first example. He also does not meet the criteria I now require for new SEO clients, and his situation is a big part of why I made that decision. Managing someone else's website while trying to execute a local SEO strategy is an uphill battle that is not fair to the client or to me.

Both results are real. Both took consistent work. And both illustrate something important: market conditions, competition level, technical foundation, and realistic fit all affect what is possible. Anyone who shows you only their best results and promises you the same is not being straight with you.

Before you commit to anything I will give you an honest assessment of your specific market. If the conditions are not right for a strong return on this investment, I would rather tell you that upfront than take your money and hope for the best.

I first became aware of Jerry on hearing one of his podcasts then I was intrigued and listened to a whole lot more. I like Jerry because he is down to earth, humble and has some great information to share. Fast forward , I had him redo my website which is now a functional tool that I feel confident sending people to knowing that it will help convert them to new clients. 

Along with this came his NEXT Step coaching program which has a WHOLE LOT of information and lessons on all the parts of the practice and is great stuff. All I wish is that Jerry was around 30 years ago when I started in practice!

Dr. K.U. - Tennessee Chiropractor
Verified 5-Star Google Review

AI is changing how people find information online and that includes how they find chiropractors. I am going to be straight with you about where things stand: anyone who tells you they have AI search completely figured out is overstating their confidence. This is a fast moving area and the honest answer is that everyone is still learning.

What I do know is that a lot of what makes a practice rank well in Google Maps also helps it show up in AI search results. Reviews, an accurate and complete Google Business Profile, strong schema markup, and content that answers real patient questions all appear to matter. 

I have started paying closer attention to the questions patients are actually asking and creating content that answers those questions clearly and specifically. I have also been seeing AI traffic showing up in website analytics for my clients, which tells me the overlap between good local SEO and AI visibility is real even if the exact mechanics are still evolving.

The about page is another area that I think carries more weight than most people realize. A complete, well structured about page with proper schema builds authority for the doctor specifically, and that kind of entity authority appears to help with both Google and AI results.

What I am not going to do is promise you a specific AI search outcome or sell you on a strategy built around something I cannot fully verify yet. What I will do is stay on top of what is actually working, apply it when I am confident it helps, and be honest with you when something is still uncertain. That is a better deal than a polished guarantee that nobody can actually back up.

If you are not sure where to start, the free practice assessment is the best first step. Send me your current website and I will take an honest look at your site, your Google Business Profile, your reviews, and your local competition. 

No pitch, no pressure. Just a straight answer about whether the conditions are right for this kind of investment to make sense for your practice.

If you already know you are ready, you can skip straight to getting started.

Most chiropractic websites are built by people who have never spent a day in a chiropractic office. I spent nine years as a practicing DC before I started building websites for chiropractors. That changes what I build and why.

Every Rocket Chiro website is designed around your specific practice, not a generic template. It is clean, fast, patient-focused, and built to help the right people in your area decide to call your office. Every website client also gets full access to the NEXT Step membership at no extra cost.

No long-term contracts. I earn your business every month.

For established chiropractic practices that are ready to compete seriously in their local market. This is a fully managed local SEO and Google Business Profile strategy built around your specific practice and your specific market. No templates, no recycled content, no promises I cannot back up.

You work directly with me. I take on a small number of SEO clients at a time because the work requires it. This service is only available to Rocket Chiro website clients.

Not sure if this is the right fit for your situation? The free practice assessment is the best place to start.

Chiropractic College Doesn’t Teach You How to Run a Practice. That’s where NEXT Step comes in. 

Get the support you need to launch your practice with unlimited access to our on-demand library of 250+ business & marketing content that you can start using immediately. Our common-sense coaching gives you the foundation you need to succeed in business.

Ongoing support from Jerry and the monthly print patient newsletter are included.

Google advertising is a great way for chiropractors to reach new patients in their local area, but they can be complicated and expensive to run.

Our Google Ads approach is customized to each individual chiropractor based on their unique goals and budget. Our goal is to make managed Google advertising effective and affordable for our chiropractors. 

If you are a chiropractor who is SERIOUS about Google Ads, let's get started today.