Marketing Resources
Email Marketing
Aweber - In the past, I have used several email marketing services. Aweber is the one I use now and have used the longest.
GetResponse is another great option for email marketing. They are priced a little cheaper than Aweber. Both are good, but the reason I choose Aweber over GetResponse is because Aweber can embed videos into emails much more seamlessly than GetResponse.
Digital Signage
Improve patient retention, participation, and their overall experience with digital signage. ChiroSign offers a fully managed solution that can be customized to fit your practice philosophy and style. If you are interested in digital signage for your office, I strongly recommend reaching out to Mike at ChiroSign.
Professional Networking
Medical referrals can be an incredible new patient resource. For chiropractors who want to make professional referrals a big part of their marketing plan, Jeff at The Evidence Based Chiropractor has a Monthly MD Referral Program that can help.
Website Resources
Better Search Engine Rankings
Why should you care about your directory listings? Well...because Google cares about them. Improve your website SEO by cleaning up your online directory listings. Doing it yourself is a pain. Let Bright Local do it for you.
Website Hosting
Poor quality website hosting is incredibly frustrating! SiteGround is the hosting company I currently use. It has performed well, and I definitely recommend them. If you are self-hosting your website, definitely check them out.
Premium WordPress Themes
OptimizePress is the premium WP theme that I use on my sites. It is extremely flexible, which is my favorite feature. It does everything but churn butter.
If OptimizePress isn't your style, WooThemes is another option. They have many different WP themes that are both stylish and affordable.
Done-For-You Chiropractic Website
Inception does a great job with chiropractic websites. If you aren't comfortable creating or managing your own website, you should give Dr. Mike a call. He does great work.
Business Resources
Chiropractic Patient Software
Choosing the wrong patient software is a very frustrating and costly mistake. (I know from personal experience.) Platinum System offers powerful, cost-effective chiropractic software solution that is designed to make your life easier. The training and support you receive are second to none.
If you are in the market for patient software, visit their website to schedule a demo.
Miscellaneous Resources
Content Check
CopyScape - Unique content is important if you want a page/post to rank well on Google. This is one of the reasons a canned website/content isn't usually the best option long-term. If you want to make sure your content is not copied or stolen, check out CopyScape.
Printing
GotPrint - Printing fliers, handouts, business cards, postcards, signs and banners for your practice can cost a small fortune. But it doesn't have to. I have been using GotPrint.com for years. They do a great job and it's extremely affordable.
Products
Dr. Hoy's - Good stuff! It's sort of like Biofreeze, but I like it much better. Also, there is a nice profit margin if you choose to sell it in your office.
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