Chiropractors Can Improve Their Patient Retention & Get More Referrals With The Power Of An Old-School Print Patient Newsletter
The Inside Out Newsletter Difference...
A print patient newsletter may seem a bit old-school, but there is some real science behind why chiropractors should still use them. Print patient newsletters can increase both retention and referrals when used and properly implemented. Inside the Academy, there is a whole system built around using print patient newsletters. The great news…you don’t have to write it. A new, high-quality patient newsletter is created for you each month.
Newsletter Marketing
There is an entire system that goes along with the Inside Out newsletter. It's smart and scalable. How you use the newsletter is totally up to you.
Quality Monthly Content
A new pro-chiropractic, health & fitness newsletter is created monthly and allows you to stay in touch with patients.
Printer Ready
The Inside Out newsletter is delivered monthly in PDF formate and is ready to print. This allows you to print as many or as few as you need.
Call-To-Action Insert
Add a custom call-to-action insert to each newsletter can increase referrals, reactivations or reviews. The possibilities are endless.
Ways To Use This Chiropractic Newsletter
Patient Handout
Using a written newsletter as a handout is the most cost effective way to implement it, but NOT the most effective way. This should only be used as a short term solution for offices with financial restraints.
VIP Mailing + Patient Handout
Make a VIP list of your best patients...the one's most likely to refer. Mail your print chiropractic newsletter to your VIP list each month. Use it as a handout for everyone else.
VIP Mailing + Patient Handout + Quarterly Inactive Mailing
Same as the #2. Mail monthly to your VIPs and use the newsletter as a handout for everyone else. Add a quarterly mailing to your inactive patients with a compelling incentive to reactivate.
Active Patient Mailing + NP Handout + Quarterly Inactive Mailing
Mail your chiropractic newsletter to active patients each month. Hand out the newsletter to any New Patients that start during the month as a part of the New Patient process. Mail quarterly to your inactive patients with a compelling incentive to reactivate.
Active Patient Mailing + Inactive Patient Mailing + NP Handout
Mail your chiropractic newsletter to both active and inactive patients each month. Hand out the newsletter to any New Patients that start during the month as a part of the New Patient process.
Why Print Patient Newsletters Work...
Builds Long-Term Relationships
Ongoing communication is key to long-term doctor/patient relationships. Newsletters are the best way to stay in touch with and add value to your existing patients.
Valued by Patients
Patients value written newsletters over office handouts, emails or social media posts. A written newsletter is less likely to be missed in the clutter, and patients look forward to them.
Patients Share Quality Content
Quality content is valuable to both patients and non-patients. Informative, inspiring and entertaining content is more likely to be shared with friends and family.
Newsletter Inserts Allow You To Market Internally
Once you have provided value, you can ask for something. A newsletter insert with a specific call-to-action can be used to increase referrals, reactivations, online reviews and much more.
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