A print patient newsletter may seem a bit old-school, but there is some real science behind why chiropractors should still use them. Print patient newsletters can increase both retention and referrals when used and properly implemented. Inside the Academy, there is a whole system built around using print patient newsletters. The great news…you don’t have to write it. A new, high-quality patient newsletter is created for you each month.
Using a written newsletter as a handout is the most cost effective way to implement it, but NOT the most effective way. This should only be used as a short term solution for offices with financial restraints.
Make a VIP list of your best patients...the one's most likely to refer. Mail your print chiropractic newsletter to your VIP list each month. Use it as a handout for everyone else.
Same as the #2. Mail monthly to your VIPs and use the newsletter as a handout for everyone else. Add a quarterly mailing to your inactive patients with a compelling incentive to reactivate.
Mail your chiropractic newsletter to active patients each month. Hand out the newsletter to any New Patients that start during the month as a part of the New Patient process. Mail quarterly to your inactive patients with a compelling incentive to reactivate.
Mail your chiropractic newsletter to both active and inactive patients each month. Hand out the newsletter to any New Patients that start during the month as a part of the New Patient process.
Ongoing communication is key to long-term doctor/patient relationships. Newsletters are the best way to stay in touch with and add value to your existing patients.
Patients value written newsletters over office handouts, emails or social media posts. A written newsletter is less likely to be missed in the clutter, and patients look forward to them.
Quality content is valuable to both patients and non-patients. Informative, inspiring and entertaining content is more likely to be shared with friends and family.
Once you have provided value, you can ask for something. A newsletter insert with a specific call-to-action can be used to increase referrals, reactivations, online reviews and much more.
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