NEXT Step started as a print newsletter for chiropractors. A simple, monthly resource to help docs stay connected with their patients. But the chiropractors using it kept running into the same problems — not clinical problems, business problems. How do I get more new patients? Why are people not coming back? How do I get out of this cycle of stress and inconsistency?
Those questions turned into training videos. The videos turned into a library. And that library has been running for ten years at the same price because it was built for chiropractors who are just getting started or feeling stuck, and those chiropractors do not have unlimited budgets.
I spent nine years as a practicing DC before I started helping other chiropractors with their business and marketing. I know what it feels like to be in over your head in practice. I also know that most of the chiropractors who struggle are not struggling because they are bad at chiropractic. They are struggling because nobody ever taught them the business side of what they do.
That is what NEXT Step is for.
NEXT Step works best for chiropractors at a specific point in their career. Not everyone needs it and I would rather be upfront about that than oversell it to the wrong person.
He has helped me a lot in many aspects of practice. It is a great deal, definitely worth the small price.

Dr. Tim DeArmond
During the last 6 months, I've seen my practice grow, become more fun, and develop more sustainability.

Dr. Scott Minton
Great content that covers all aspects of your practice. Don't make the mistake I did and sit on the side lines for a year.

Dr. Ryan Pope
Members get instant access to the entire library from day one. Nothing is dripped out, nothing is locked behind levels, and nothing is held back. Here is how the content is organized:
Your practice will never outgrow you. Long term success in chiropractic is not just about being a good adjuster. It is about becoming a confident small business owner and leader who knows what they stand for and how to communicate it.
This pillar covers the mindset, habits, and leadership skills that keep a practice moving forward. It starts with something most chiropractors skip entirely: getting clear on who you are and what makes your practice worth choosing.
New patients do not show up because you deserve them. They show up because you have a consistent, honest strategy for reaching them. This pillar covers both internal and external marketing, online and offline, in a way that fits a patient-centered practice.
You will learn how to attract the right patients without resorting to gimmicks, pressure tactics, or strategies that make you feel like you are selling instead of helping.
Most chiropractors are not struggling because they lack talent. They are struggling because they lack structure. This pillar helps you put simple, effective systems in place so your practice runs predictably instead of reactively.
Better onboarding, smarter scheduling habits, and clearer day to day structure give you the foundation that makes everything else in your practice easier to manage.
Getting a new patient through the door is only half the job. Keeping them, building real relationships with them, and earning referrals from people they care about is where a practice becomes sustainable.
This pillar covers patient communication, recommendations, follow through, reactivation strategies, and gives you a simple, recurring ways to stay connected with your patients.












The training library is what gets you started. What keeps NEXT Step valuable over time is what happens on a recurring basis.
Every month I record a Q&A video answering real questions from chiropractors about business, marketing, and practice growth. These are not scripted or generic. They come from the kinds of questions chiropractors are actually wrestling with.
Members get access to every Q&A video in the membership area, organized and timestamped so you can find what is relevant to your situation. If you have a question, this is where it gets answered.
Every month members receive a professionally written four page print patient newsletter ready to use in their practice. The newsletter is designed as a light, engaging read for patients — no selling, no jargon, no phases of care language. Its real value is what goes inside it.
Members are trained on how to use a simple insert to ask for referrals, reactivate patients who have drifted away, or communicate something specific to the people who matter most to their practice. Done consistently, it is one of the most effective and underused retention tools in chiropractic.
NEXT Step has been $89 per month for over ten years. That is not an accident. It is priced for the chiropractor who needs it most — the one who is just getting started or working through a tough stretch and does not have an unlimited budget for coaching and training.
Your membership includes: Full Access to the Training Library + Monthly Group Q&A + Monthly Print Patient Newsletter + Direct Support From Jerry
No contracts. No long-term commitments. Stay as long as it is helpful.
New members start with a personalized onboarding call or video from Jerry based on your specific goals and situation. It is the fastest way to figure out where to start and what to focus on first.
"The Next Step membership helped me rethink my patient experience process and helped identify how I could be a better practitioner. My office is running smoother and I'm seeing better flow from day one to re-evaluation to beyond."

Dr. A.S. - Chiropractor
Verified 5-Star Google Review
"As someone who had no business experience, the Next Step program has videos I could watch on my own time to learn how to build a practice. The info is clear, concise and if you actually implement things, it works."

Dr. M.H. - Chiropractor
Verified 5-Star Google Review
"I highly recommend signing up with Rocket Chiro before graduating from chiropractic school to get ahead. There are tons of videos and so much information about marketing and running a successful chiropractic business."

Dr. S.C. - Chiropractor
Verified 5-Star Google Review
Who is NEXT Step for?
NEXT Step is built for three groups of chiropractors. New chiropractors who are starting a practice and want to get the foundational stuff right from the beginning. Established chiropractors who feel stuck, stressed, or like they are spinning their wheels without making real progress. And practice owners who want a practical business and marketing resource for a young associate or new staff member. If you want a patient-centered practice and common sense guidance without the hype, NEXT Step is for you.
Are there any bonuses included with NEXT Step?
Every member receives a professionally written four page print patient newsletter each month. Members are also trained on how to use the newsletter effectively as a tool for referrals and patient reactivation. In addition, members get access to the monthly group Q&A video where real questions from chiropractors get answered.
NEXT Step is also included at no extra cost when chiropractors sign up for a Rocket Chiro website or local SEO service.
Is the coaching content released over time or do I get full access?
Members get full, instant access to the entire library from day one. All 250+ videos, trainings, and resources are available immediately. Nothing is dripped out or locked behind levels.
Do I have to sign a contract to become a member?
No. Membership is month to month. You can stay as long as the coaching is helpful to your practice and leave whenever you want with no penalties.
Is NEXT Step for evidence-based or subluxation-based chiropractors?
NEXT Step works for chiropractors of all philosophies and practice styles. The training is focused entirely on business, marketing, systems, and communication, not technique or clinical philosophy. Whether you are evidence-based or subluxation-based, you will find practical strategies you can use right away.
What if I have a question or need guidance on something?
New members start with a personalized onboarding call or video from Jerry based on their specific goals and situation.
After that, members can submit questions for the monthly group Q&A video where real chiropractic business and marketing questions get answered. This is the primary channel for ongoing support and it keeps the guidance practical and relevant to what chiropractors are actually dealing with.
What makes NEXT Step different from other chiropractic coaching programs?
A few things that are hard to replicate. Jerry spent nine years as a practicing chiropractor before building NEXT Step, which means the guidance comes from someone who has actually been in your shoes. The price has been $89 per month for ten years because it was built for chiropractors who need it most, not chiropractors with unlimited coaching budgets.
There are no high-pressure sales tactics, no scripts, and no long-term contracts. The content is practical, patient-centered, and built for solo chiropractors and small practices. And unlike most coaching programs, members get direct access to Jerry rather than working through a staff member or a ticket system.
Is NEXT Step a good fit for new chiropractors starting their first practice?
Yes. NEXT Step is one of the most practical and affordable options available for new chiropractors. It covers the business and marketing foundation that chiropractic school never teaches, including leadership, systems, patient communication, retention, and outreach. New chiropractors get a clear starting point so they can avoid the most common mistakes and build their practice with confidence from day one.
Can NEXT Step help if I’m a chiropractor who is struggling or losing momentum?
Yes. NEXT Step is built for chiropractors who feel overwhelmed, stuck, or like they are working hard without getting anywhere. The coaching helps you simplify your systems, clarify your messaging, stabilize your marketing, and make better business decisions. Most members who join at a low point say the biggest early benefit is feeling less alone and having a clear direction again.
How does NEXT Step help chiropractors improve patient retention?
NEXT Step covers practical, patient-centered retention strategies built around communication, relationship building, and follow through. Members also receive a monthly print patient newsletter, which is one of the most underused and effective retention tools in chiropractic when done consistently. Members are trained on how to use a simple insert inside the newsletter to ask for referrals or reactivate patients who have drifted away.
Is NEXT Step helpful for associate chiropractors or chiropractic students?
Yes. Many practice owners use NEXT Step as a training resource for associates or new staff members. The content covers business, marketing, communication, and patient retention skills that most chiropractors never learn in school.
For students who are planning to open their own practice, joining before graduation is one of the best ways to get ahead of the learning curve.
Is the coaching suitable for chiropractors running small or micro practices?
Yes. NEXT Step is specifically designed for solo chiropractors and small practices. You do not need a big office, a large staff, or a significant marketing budget to implement these strategies. Everything is built for real-world everyday chiropractic practices where the doctor is doing most of the work themselves.
What is the cost of NEXT Step membership?
NEXT Step is $89 per month. The price has not changed in ten years because it was intentionally built for new chiropractors and small practices that cannot afford high-cost coaching programs. There are no contracts, no long-term commitments, and no hidden fees. Members get full, instant access to the entire training library, the monthly group Q&A, and the monthly print patient newsletter from day one.
Do I get personal access to Jerry with my membership?
Yes, within the structure of the membership. Every new member starts with a personalized onboarding call or video from Jerry based on their specific goals.
After that, the monthly group Q&A is the primary place where questions get answered. This keeps the guidance practical and relevant without turning the membership into an unlimited one on one consulting arrangement that is not what NEXT Step is priced for.
How quickly can I start seeing results from NEXT Step?
It depends on how quickly you implement what you learn. Most chiropractors start feeling more organized and less stressed within the first few weeks. Meaningful practice improvements in areas like patient communication, retention, and new patient flow typically take a month or two to show up. Since the content is on demand, you can move as quickly or slowly as your schedule allows.
Can NEXT Step replace traditional chiropractic coaching or consulting?
For many chiropractors, yes. NEXT Step provides the practical business and marketing guidance most chiropractors need without the high cost, long contracts, or pressure that come with traditional coaching programs. Some chiropractors use it on its own and others use it alongside additional coaching as a supplemental resource. Either way works.
Does NEXT Step teach high-pressure sales systems?
No. NEXT Step is built entirely around patient-centered practice growth. There are no high-pressure scripts, aggressive treatment plan strategies, or gimmicks. Everything is focused on honest communication, real relationships, and building a practice that is sustainable without making you feel like a salesperson.
Is NEXT Step helpful for chiropractors who are introverted or not naturally good at marketing?
Yes. Many NEXT Step members describe themselves as introverts or chiropractors who genuinely dislike marketing. The training focuses on simple, authentic strategies for growing your practice that do not require you to be a performer, a social media personality, or a natural salesperson. You can build a thriving practice without any of that.
Can NEXT Step help me avoid burnout as a chiropractor?
Yes. Most chiropractic burnout comes from a lack of structure, systems, and direction rather than from working too hard. NEXT Step helps you simplify your practice, create better habits, reduce the daily stress of not knowing what to do next, and build a practice that works for your life instead of consuming it.
If you are a new chiropractor trying to get started on the right foot, or an established chiropractor who is tired of feeling stuck, NEXT Step was built for you. Affordable, on demand, and backed by someone who has actually been a chiropractor. No contracts, no pressure, no hype.
"I can't even begin to thank Jerry enough for what he's done to help me out and get my practice going in the right direction. I was almost 8 months into opening a practice and just couldn't seem to get enough traction. I was honestly pretty defeated. People were finding me, but they weren't choosing me. Within only a week of the new website going live, it's like the floodgates opened."

Dr. D.C. - Chiropractor
Verified 5-Star Google Review
Most chiropractic websites are built by people who have never spent a day in a chiropractic office. I spent nine years as a practicing DC before I started building websites for chiropractors. That changes what I build and why.
Every Rocket Chiro website is designed around your specific practice, not a generic template. It is clean, fast, patient-focused, and built to help the right people in your area decide to call your office. Every website client also gets full access to the NEXT Step membership at no extra cost.
No long-term contracts. I earn your business every month.
For established chiropractic practices that are ready to compete seriously in their local market. This is a fully managed local SEO and Google Business Profile strategy built around your specific practice and your specific market. No templates, no recycled content, no promises I cannot back up.
You work directly with me. I take on a small number of SEO clients at a time because the work requires it. This service is only available to Rocket Chiro website clients.
Not sure if this is the right fit for your situation? The free practice assessment is the best place to start.
Chiropractic College Doesn’t Teach You How to Run a Practice. That’s where NEXT Step comes in.
Get the support you need to launch your practice with unlimited access to our on-demand library of 250+ business & marketing content that you can start using immediately. Our common-sense coaching gives you the foundation you need to succeed in business.
Ongoing support from Jerry and the monthly print patient newsletter are included.
Google advertising is a great way for chiropractors to reach new patients in their local area, but they can be complicated and expensive to run.
Our Google Ads approach is customized to each individual chiropractor based on their unique goals and budget. Our goal is to make managed Google advertising effective and affordable for our chiropractors.
If you are a chiropractor who is SERIOUS about Google Ads, let's get started today.