316: Cash Practice vs Insurance
A lot of chiropractors (especially new ones) are asking themselves whether they should take insurance or just do cash. I wouldn't say I'm an expert on either one, but I
Rocket Chiropractic Podcast
315: 11 Things I Didn’t Know When I Graduated From Chiropractic College
Turns out, when I graduated from chiropractic college, I didn't know everything. Honestly, I never thought I knew everything, but I did think I was better prepared for life than
314: Should Chiropractors Spend Money On Advertising?
In this episode, I ask the question, "Should chiropractors spend money on advertising?" I discuss the different aspects of chiropractic advertising. I also talk about why each chiropractic practice is
313: Should Chiropractors Podcast?
In this episode, I talk about some of the pros and cons of chiropractors having their own podcasts. I also talk about the importance of chiropractors understanding their marketing and
312: The Chiropractor Who Cares
I'm sure you have heard it said that "People don't care how much you know until they know how much you care." It's a cute saying, but it carries a
311: What’s Really Essential For Your Chiropractic Practice?
I was in an online chiropractic group the other day and someone referred to Google adwords as "essential". It only took a matter of minutes before people started to disagree
310: Are You The Chiropractor Who Listens?
Chiropractic is relational by nature, but chiropractic marketing doesn't always reflect that. One of the most relational forms of marketing out there today is online reviews and reputation management. When
309: Why My Clients Fail
Over the last several years, I have had the privilege of working with hundreds of chiropractors. I'd love to say that all of them have gone on to BIGGER and
308: Decrease Your Chiropractic Business Stress
Chiropractors who own their own practice constantly have to do things that they were never trained to do. Chiropractic college doesn't teach you how to run a business. As a