In this episode, Jerry sits down with animal chiropractor Dr. Katie Lackey to explore the fascinating and often overlooked world of animal chiropractic care. From horses and dogs to ducks, llamas, and even bearded dragons, Dr. Katie shares how she got started, what it’s like treating non-verbal patients, and the powerful results she sees in practice.
The conversation covers a wide range of topics including the scope of animal chiropractic, state regulations, and the logistics of running a mobile practice. Dr. Katie talks about the tools she uses (or avoids), the importance of understanding animal behavior, and the emotional bond formed between pets and their people. She also dives into the business side—touching on patient volume, pricing strategies, and why excellence and ethical care are non-negotiable.
Whether you’re a chiropractor, a pet owner, or someone who’s simply curious, this episode is an insightful look into a growing field that’s changing lives—human and animal alike.
Topics Covered:
- How Dr. Katie went from horse girl to animal chiropractor
- What animals can be adjusted (not just dogs and horses)
- The legal and logistical challenges of animal chiropractic
- Tools of the trade: hands versus instruments
- How to communicate with vets and why it matters
- Business models for mobile and brick-and-mortar animal chiropractors
- Emotional patient stories and powerful outcomes
- Why excellence and collaboration are the future of animal chiropractic
Connect with Dr. Katie Lackey
- Dr. Katie’s podcast: Making Strides for Animal Chiropractic
- Dr. Katie’s Website: Making Strides For Animal Chiropractic
- Dr. Katie’s Clinic Site: In Stride Chiropractic
FREE Website/SEO Assessment
If you would like to get more patients from the internet, improve your Google listing, get more reviews, or optimize your website, I would love to show you how.
See how your practice stacks up against other chiropractors in your area. Get Your Free Website/SEO Assessment
Chiropractic Websites That Attract More Patients
Don’t Let a Cluttered Unprofessional Website Hold You Back. Too many chiropractic websites are confusing and drive potential patients away.
Rocket Chiro websites are optimized, and professional, empowering you to attract more new patients effortlessly. Learn More About Rocket Chiropractic Websites
Chiropractic Google Ads Management
Google advertising is a great way for chiropractors to reach new patients in their local area, but they can be complicated and expensive to run.
Our Google Ads approach is customized to each individual chiropractor based on their unique goals and budget. Our goal is to make managed Google advertising effective and affordable for our chiropractors.
If you are a chiropractor who is SERIOUS about Google Ads, let’s get started today Learn More About Full-Service Google Ads Management
Coaching For Chiropractors
Chiropractic College Doesn’t Teach You How to Run a Practice. That’s where NEXT Step comes in. Get the support you need to launch your practice with unlimited access to our on-demand library of 250+ business & marketing content that you can start using immediately.
Our common-sense coaching gives you the foundation you need to succeed in business. Join NEXT Step!
Local SEO for Chiropractors
If you’re a chiropractor who is serious about getting more reviews, improving your Google Maps rankings, and attracting more new patients from Local SEO, you’re in the right place.
Every local SEO plan we manage is custom-tailored to boost your chiropractic practice’s visibility on Google Maps and attract more local, high-quality patients.
Our comprehensive, results-driven strategy — featuring Google Business Profile optimization and management, online review enhancement, and targeted content — helps your practice rank higher in local searches, build trust with future patients, and generate a steady flow of new patients. Start dominating Google searches in your area.