In this week’s chiropractic podcast, the conversation between Jerry and John revolves around the realistic challenges and expectations of being a chiropractor. They discuss the importance of balancing optimism with realism and the need for students to be aware of the struggles they may face in the real world.

They also touch on the significance of focusing on the smaller circles of influence, such as family and community, rather than trying to change the world on a grand scale. The conversation emphasizes the complexity and hard work required to succeed in chiropractic practice, debunking the notion that success can be achieved easily.

The conversation explores the importance of finding one’s own path in chiropractic practice and not getting caught up in following someone else’s model. It emphasizes the need to prioritize fulfillment over external markers of success and to focus on what truly matters in life.

The discussion also touches on the significance of embracing the journey, navigating resistance, and making choices that align with one’s values and goals. The hosts critique the use of certain posters in chiropractic offices that may send the wrong message or require too much explanation.

In this conversation, Jerry and John discuss various chiropractic posters and their misleading messages. They critique posters that focus on the concept of subluxation, spinal degeneration, and the nervous system. They highlight the flaws in these posters and emphasize the importance of being honest and transparent with patients.

They also discuss the need for chiropractors to prioritize excellence and focus on individual patient needs rather than relying on generic posters. Overall, they encourage chiropractors to challenge their assumptions and provide an empowering and authentic healthcare experience.

Connect with Dr. John Stenberg

Dr. John’s Website

Dr. John on Instagram

Takeaways from this episode

  • Balancing optimism with realism is crucial in the chiropractic profession.
  • Focusing on smaller circles of influence, such as family and community, can have a more significant impact than trying to change the world on a grand scale.
  • Success in chiropractic practice requires hard work and a willingness to navigate challenges.
  • Avoid oversimplifying complex tasks or goals, as they require effort and dedication to achieve.
  • Each individual’s path to success in chiropractic practice may be different, and it’s important to find what works best for oneself. It is important to find your own path in chiropractic practice and not get caught up in following someone else’s model.
  • Fulfillment should be prioritized over external markers of success.
  • Embrace the journey, navigate resistance, and make choices that align with your values and goals.
  • It is important for chiropractors to be honest and transparent with their patients about the benefits and limitations of chiropractic care.
  • Chiropractors should prioritize excellence and focus on individual patient needs rather than relying on generic posters or scripts.
  • Chiropractors should continually study and learn the science behind chiropractic care to provide the best possible care to their patients.
  • Chiropractors should craft their messaging, visuals, assessments, and procedures based on their values and the clinical objectives they have for their practice.
  • Chiropractors should strive to be an empowering resource for their patients and provide an authentic healthcare experience.
  • Certain posters in chiropractic offices may send the wrong message or require too much explanation. Chiropractic posters that focus on subluxation, spinal degeneration, and the nervous system can be misleading and may not accurately represent the chiropractic profession.

FREE Practice Assessment

If you would like to get more patients from the internet, improve your Google listing, get more reviews, or optimize your website, I would love to show you how. See how your practice stacks up against other chiropractors in your area.

Get Your Free Practice Assessment

free chiropractic website and local seo assessment

Chiropractic Websites That Work

Many chiropractors have websites that are clunky, cluttered, and confusing. A bad website hurts your ability to attract new patients.

Rocket Chiro can build and manage your brand new chiropractic website that is simple, professional, and that helps your practice grow.

Learn More About Rocket Chiropractic Websites


Business Training For Chiropractors

Feeling stuck? Overwhelmed trying to grow your chiropractic practice? Get access to common-sense business & marketing training that you can use today. Join NEXT Step!

next step logo rocket chiro

Fully-Managed SEO for Chiropractors

Let us drive more targeted traffic to your chiropractic practice with a fully-managed SEO campaign.

We create an advanced, customized SEO strategy specifically for your practice, execute our custom plan, and provide transparent reporting so you can watch your rankings grow. You get to increase your traffic and rankings and attract more new patients without lifting a finger.

Start dominating Google searches in your area.

man searching for local chiropractor chiropractic marketing seo

Jerry Kennedy
Jerry Kennedy

Chiropractor, Christian, husband, father, chiropractic meme wizard, podcast host, and founder of Rocket Chiro