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351: Do Chiropractors Waste Money On Social Media Management?

I’ve talked to a lot of chiropractors who pay an outside person or company to manage their social media. Usually, they will pay 50-$100/month for someone to slap their logo on generic images or videos that are regularly posted to the chiropractor’s Facebook and Instagram page. Is that a good chiropractic marketing strategy, or is it just a big waste of money?

In this week’s chiropractic podcast, I talk about the main reasons that chiropractors benefit from social media. I also discuss why social media management usually doesn’t help chiropractors, and I give examples of the best type of content for chiropractors to post on social media. Let’s talk about it.


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Jerry Kennedy
Jerry Kennedy

Chiropractor, Christian, husband, father, chiropractic meme wizard, podcast host, and founder of Rocket Chiro, a place where chiropractors can decrease their business stress, and become the trusted, go-to chiropractor in their area.


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