Referrals are awesome! Every chiropractor knows that. How do you get more of them? Well…here are 2 referral tips that will help you out.
First, chiropractors should diversify their referral sources. Historically, chiropractors who talk about getting more referrals are talking about getting more referrals from patients
Patients are a great referral source, but they aren’t the only one. Chiropractors can get referrals from other local business owners, medical professionals…even Google is a potential referral source.
In fact, it’s entirely possible to regularly get more referrals from non-patients sources. That’s why it doesn’t make any sense to focus your referral efforts on patients ONLY.
Second, chiropractors need to MAKE REFERRING EASY! So many chiropractors complicate the referral process. They are too vague about who people should refer. They don’t have any referral tools for people to use.
If you want to get more referrals, you have to make it stupid easy for people. The more complicated the process, the less likely people will refer…even if they like and trust you.
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